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The Authentic Leader Show

May 13, 2020

* Paul explains how he had a big failure with one of the biggest brands in the world and then the blessings that came afterwards.
* We talk about the obstacles in your mindset when determining your pricing.
* He explains what you may think your clients are buying, but they're not, and what they are really buying.
* Paul provides amazing detail explaining what he calls the 5 pricing arrangements. 
* He also explains three types of retainers and why one of those three are the best to ensure a win for your client and for you.
* Last, we get into a very simple proposal format that creates an opportunity to negotiate without reducing your price.