May 13, 2020
* Paul explains how he had a big failure with one of the
biggest brands in the world and then the blessings that came
* We talk about the obstacles in your mindset when determining
* He explains what you may think your clients are buying, but
they're not, and what they are really buying.
* Paul provides amazing detail explaining what he calls the 5
* He also explains three types of retainers and why one of
those three are the best to ensure a win for your client and for
* Last, we get into a very simple proposal format that creates
an opportunity to negotiate without reducing your price.