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The Authentic Leader Show

Jan 6, 2021

* Chala shares the "magic formula" so that a prospective client never says "No, Thank You".
* She also explains what it means to super niche, which is what every brand (including you) needs to do and how that leads to all content that you share.
* I've struggled with being clear about my messaging in my business. Chala demonstrates how she helps her clients create clarity with their super niche. And, as you will hear, I have finally clarified mine now.
* Chala even turns the table and begins interviewing me during this conversation.